On the subject of graphic design, here is a rule. You are always branding. This means everything you do says something about you from the way you dress, from the web site that you create to promote yourself, the way you talk, you attitude, the way you greet people, the people you choose to be friends with, the car you drive, where you live, how you decorate your home, everything says something about you and people you meet will make an impression in their minds as to what kind of a person you are based on the way that you choose to present yourself. Like it or not, this is what branding is and it goes for companies as well, particularly in the way that companies treat their customers. Some corporations would like to think that branding is all about logo design and corporate colors but they are always branding particularly when they mistreat their customers or treat them well.
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